Top Ad Ideas
Thanks, Canada
The country gets a global pat on the back from Spotify users for making damn good music.
Bell’s big news campaign
Reporters help the service provider launch its new TV streaming app.
Back to basics
Four coats of paint, a day’s worth of drying and hours of assembly went into the Olympic Park’s new hand-crafted posters.
Maytag’s more reliable Canadian home
The brand uses a news story as the hook for its Canada 150 campaign around dependability.
Fashion, food courts and… beehives
A Toronto-area mall adds urban beekeeping to its shopping centre.
Eat it up
Check out Cupcakes’ sweet redesign by 123W.
It’s good to be good
Lg2 and BBQ Quebec use a unique grill to reward the kindness of helpful motorists.
Sponge-worthy business cards and designer basketballs
OneMethod gets a makeover for its sweet 16.
BC Hydro gets wired
A new safety campaign turns the subject into art.
Girl, uninterrupted
GirlTalkHQ and BBDO Toronto breathlessly tackle “manterrupting.”
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
