Global
Hacks to beat the heat
7Up repurposes household items (and a few of its pop cans) to make this summer a breeze.
Getting your hands dirty for free internet
In exchange for WiFi, 20,000 people unwittingly agreed to clear sewer blockages, scrape gum off the streets and other unsavoury activities.
SodaStream offers sensible evolution
The brand’s crusade against bottled water brings in Big Bang Theory and Game of Thrones stars.
A gum made for flight
Air France crafts some relief for passengers whose ears suffer from cabin pressure.
Geico’s Spanish horror scene
The insurance company offers its own take on the running of the bulls.
Sinister Snickers
“You’re Not You When You’re Hungry” goes high art.
Brutalist sci-fi classics from Penguin and the Barbican
Penguin produced limited editions of four novels for the London arts centre’s exhibition.
Libre by Nexus shows immigration as a family issue
The organization is juxtaposing wholesome family images with bleak symbols of oppression and imprisonment.
Is it me, or my Tic Tacs?
The Ferrero candy promises it will make people feel like a million bucks…almost.
Magazines take the fight to mosquitoes
SMACK! A print campaign lets readers kill bugs the old-fashioned way.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
