Portfolio Entry
KFC nicks other brand slogans
With its own iconic catchphrase still on hiatus, the QSR is grabbing taglines from the likes of Red Bull, L’Oreal and Scotiabank.
The CRA calls on the voice of reason
Target helps the government agency share a funny reminder about a serious scam issue.
2019 Agency of the Year showreels: Part I
John St., Zulu Alpha Kilo and Edelman show the value of a pitch-worthy deck, maintaining agency independence and celebrity endorsements.
No Frills drops a new single about safe shopping
John St. turns a PSA into a summer banger to get lyrics about responsible hauling to stick in shoppers’ heads.
No Name ‘viral cat video’ goes viral-ish
The Loblaw-owned house brand is funnier than most Canadian comedy right now.
Keep your Marketing Awards speeches short
People are not coming to the ceremony on June 13 to hear you drone on. Trust us.
No Frills hauls even harder
John St.’s new ad for the grocer amps up the hype.
Loblaws unites food lovers and haters
John St.’s creative will have picky eaters everywhere humming along.
Words from the wise
Jenny Luong colourfully illustrates the wise words from Canadian creatives she took with her when she moved stateside.
Boys will be
The White Ribbon campaign shows that “boys will be” and “boys can be” are two different things.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
