Top Ad Ideas
Bumrun gets derrieres moving
Good&Ready gets cheeky in its campaign promoting the annual colon cancer charity run.
Canadian Media Fund shows how far its spark goes
With versions in a dozen Indigenous languages, 123w created branding that shows the breadth of what the CMF funds.
KD gets sweet for Valentine’s Day
Kraft Heinz shows love for the iconic brand with a candy-flavoured version celebrating the cheesiness of love.
StableFeed knows (and shows) what’s best for your horse
Full Punch’s redesign puts the equine supplements in line with premium pet brands.
ADCC finds creativity in lockdowns and remote work
A call for entries campaign by Zulu Alpha Kilo invites the industry to “unquarantine your creative.”
A blunt reminder of why you should stay home
Open’s ‘grandma floral’ ads paint a stark message that is as relevant now as it was last March: don’t kill your grandma.
Royal Roads makes experience an asset
A stripped-back campaign by Will aims to show why programs focused on professionals is a bold educational difference.
No Frills turns its flyer into a comic book
Released one page at a time, the series also contains ‘hidden clues’ about upcoming drops and offers.
Kraft Peanut Butter is writing a kid’s book
On social, the brand’s mascots have started interactively writing a story about sticking together during the holidays.
Cadbury makes a batch of ‘Mini Egg Nog’
Ogilvy’s mini baking video shows Canadians spending the holidays at home that Mini Eggs aren’t just an Easter treat.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
