Top Ad Ideas

Tim Hortons delivers more help to frontline workers
The QSR has not let up on its efforts to show appreciation for the people giving back to the communities it serves.

Promoting a ski resort like a music festival
Origin created posters and VIP passes to help visitors to Jay Peak know what attractions it has in its lineup.

EQ Bank unfurls a social distancing reminder
Union helped the digital bank give park-goers shade and safety.

Designing a way to remove racism from hockey culture
ZGM helped the Hockey Diversity Alliance get its message out, which CCM used in skates that are helping anti-racism causes.

Using pandemic-like caution for road safety
SAAQ and Lg2 link the care Quebecers take in the new normal to ever-present concerns on the road.

Mixtape uncovers the (deep)fake news
Mixtape brings Joseph Stalin back from the afterlife to tell people the truth about the Holodomor genocide.

Lettuce tell you about Wendy’s greenhouse experiment
Canadians will help grow produce by sending loving Tweets, which will be read to the leafy greens for two hours a day.

HSBC creates a small icon with a big message
The bank is celebrating World Emoji Day (yes, it’s a thing) by opening minds to different perspectives.

Tim Hortons rolls out thank you message
The QSR sees bus drivers get their “fare” share of gratitude with a custom coffee-dispensing drive-thru.

Budweiser celebrates getting the buds back
The beer brand lets its animal friends loose as bars get their taps ready.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.