Top Ad Ideas

PocketPills peers into prescription pandemonium
Will helps the online pharmacy demonstrate how its services can make life easier for its customers.

Willful shows Canadians the messy side of death
The digital will service lights a fire in consumers by showing they could be leaving a ball of crap instead of a legacy.

Royal Canadian Mint celebrates change-makers
McCann uses more immersive storytelling techniques for the latest round of commemorative coins.

KD fills the Big Dipper with mac and cheese
The brand kicked off a social media contest by naming stars within the constellation after its ingredients.

Heinz relives ketchup’s role as a horror movie star
On TikTok, the brand is soliciting 57 scenes using the condiment as fake blood to stitch together a full film.

What is the face of grief?
Someplace Nice helps Bereaved Familes of Ontario show there is no “right” way to mourn a loved one.

Insurance Brokers finds the humour in a tough break
A campaign by Agency59 wants people to get expert advice so they don’t carry their worries around with them.

Point S keeps stressful moments from getting grizzly
The autoshop goes over the top to show how trusted service makes everything easier in a new campaign by Publicis.

Canadian Lung Association makes the unseen hard to miss
Giant lungs floating at 100 feet show how the air around us impacts respiratory health.

CIRA goes wild to show the value of a .ca
The domain registry aims to prove how a local web address can help Canadian businesses score more customers.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.