Global
The internet improves everything
Swedish telco Telia encourages you to embrace the shallow escapism of being online.
Bringing the house down
Hornbach laughs in the face of failure.
Does it really get better?
The EAN creates escalating GIFs to take on bullying.
A beer brand redraws its history
Moving past bikini babes towards more inclusive images of women in advertising.
Resistance Radio reimagines hit songs
Amazon’s fake radio station promoting The Man in the High Castle includes new recordings of old ditties.
No more ‘Are we there yet?’
Legoland Florida makes the drive to the theme park feel like one of its rides.
A soundtrack for the resistance
This interactive music video’s easter eggs create a tool kit for viewers to fight social and political apathy.
Grow up, drive a Benz
Mercedes targets the next generation of drivers in a new global campaign.
Brawny plays with gender roles
The paper towel brand has a woman on its package this month.
Put your feet up, wait for your pie
During this March Madness, your limited-edition basketball kicks can order from Pizza Hut.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
