Top Ad Ideas

Tim Hortons drops another run of merch
The QSR is again celebrating National Coffee Day with clothes, these ones celebrating everyone who goes out for a Tims run.

OpenCircle shows staff want peace of mind, not pizza mind
In a new campaign by FKA, the benefits provider thinks its services will lead to a better retention strategy.

Heinz makes a fashion collection from ketchup-stained clothes
Rethink helps the brand turn a faux pas into a flashy statement on sustainability.

An obituary runs for a Magic: The Gathering character
Razorfish took out space in multiple newspapers to drive fans of the game to a special edition card drop.

Boston Pizza gives badges to persistent patio-goers
The restaurant, which runs more outdoor dining locations than any of its competitors, wants to celebrate the experience.

Amazon Canada makes a proud colouring book
The 50-page book contains portraits of 2SLGBTQ+ Quebec employees.

A new campaign to cut through the bullSHST
The acronym of Timmins’ safe injection site is at the heart of a new awareness effort developed in tandem with creative agency The Garden.

Burger King handed out heat-activated coupons in morph suits
The QSR was drawing attention to what it calls its spiciest menu item.

E8 draws a line when it comes to name inclusivity
The advocacy arm of the Vancouver Asian Film Festival is fixing spell checkers that won’t recognize names of Asian origin.

Arizona Hard makes bikes available for 99 cents
Mirroring the iconic rock-bottom price of its iced tea, the Molson Coors brand is bringing the promotion back for a new flavour.
Random Cool»

This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.

Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.

A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.

The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.

Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.