Top Ad Ideas
Kingsway College School ‘expands possible’ in rebrand
The Toronto private school tapped Art & Science to help modernize its look as it adds senior grades.
YWCA challenges gender disparity in sports by adding the M
Rethink aims show the absurdity of “siloing” women’s leagues.
Heinz Ketchup wants in to the actor’s guild
With awards season on the horizon, Rethink crafts another campaign that tries to get the brand recognition for its screen work.
Native Shoes turns to ‘Tiny Activists’
The footwear brand plays on one of its core pillars to inspire a new generation of activists.
Color Cannabis meets colour theory
The brand’s refresh and new campaign aims to tie how its products look with how they make you feel.
Beneva shows off its benevolence
Lg2 looks past accidents and claims to show that the insurer is staffed by good people.
Vector helps people off the couch by letting them bring it to the rink
To get people back to rec sports, Leo Burnett made equipment bags from old furniture.
Tim Hortons doubles down on Double Doubles
To recognize a once-in-a-lifetime date, the QSR is giving out big rewards for anyone who spots other “twos” in the world.
Jack Astor’s creates a new holiday to celebrate bro love
The casual dining chain celebrates platonic male friendships with Palentine’s Day, set for the day after Valentine’s Day.
McCain and Kraft Heinz have been getting flirty on social
The CPGs have set their popular fry and ketchup brands up on social media, resulting in some comical displays of affection.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
