Featured
Giving people a helping hand to come out
Egale and NYX created safe and high-impact ways to help people navigate the emotional journey of National Coming Out Day.
IKEA makes kitchen scraps more highbrow
Intricate choreography and an operatic score shows how cooking can be a little more beautiful and a lot less wasteful.
Coors Light wants Canadians to stay chill
The beer brand’s loungewear is helping Canadians stay relaxed knowing they are supporting some important causes.
Reincarnating the wheel
Here Be Monsters helps Tire Stewardship BC show the new life that awaits their old tires if they’re recycled.
What is $20 worth in a ‘green and just’ recovery?
Sid Lee helps a coalition of climate groups show the real value of investing in the environment for a post-pandemic recovery.
How to practice safe sets
The design team at Cossette created a safety guide for production so not a single stone is left unturned.
From mosh pits to zombie hoards
Montreal’s Monster Factory creates voices for zombies, beasts and demons using the expertise of heavy metal singers.
Using pandemic-like caution for road safety
SAAQ and Lg2 link the care Quebecers take in the new normal to ever-present concerns on the road.
No Frills drops a new single about safe shopping
John St. turns a PSA into a summer banger to get lyrics about responsible hauling to stick in shoppers’ heads.
Is this a real Big Mac or is this just fantasy?
Munch on these cellular optical illusions from McDonald’s and Cossette.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
